Integrations

A warehouse management system (WMS) is a software solution that offers visibility into a business’ entire inventory and manages supply chain fulfillment operations from the distribution center to the store shelf. 

Point of sale software is what brick-and-mortar retailers use to conduct sales in person. It’s sometimes a cash register, computer, or even a tablet where cashiers input products, tally the cost, and conduct the financial transaction. Most POS software will also communicate with inventory levels to keep everything in balance.  A lot of big-box stores have wildly complex and expensive POS solutions, some of which were custom built for their needs. Independent retailers are moving away from these traditional POS systems and toward cloud-based point-of-sale solutions. 

An order management system tracks sales, orders, inventory, and fulfillment. It also enables the people, processes, and partnerships necessary for products to make their way to customers. An effective OMS provides one centralized place to manage orders from all sales channels. 

A content management system is for creating, managing, and optimizing your customers’ digital experience. CMS is a software application that allows users to collaborate in the creation, editing, and production of digital content: web pages, blog posts, etc. The CMS (or WCM—web content management system) is evolving from just helping you launch digital content to a more robust system that is central to managing an overall digital experience across many different channels, such as email, mobile apps, social media, web sites, and more.

Customer Relationship Management (CRM) is a strategy that companies use to manage interactions with customers and potential customers. CRM helps organizations streamline processes, build customer relationships, increase sales, improve customer service, and increase profitability. 

Enterprise resource planning (ERP) refers to a type of software that organizations use to manage day-to-day business activities such as accounting, procurement, project management, risk management and compliance, and supply chain operations.

Marketing automation is all about using software to automate marketing activities. Many marketing departments automate repetitive tasks such as email marketing, social media posting, and even ad campaigns — not just for the sake of efficiency, but so they can provide a more personalized experience for their customers. The technology of marketing automation makes these tasks easier.

A payment gateway (payment instrument) is a merchant service provided by an eCommerce application service provider that authorizes credit card or direct payments processing for e-businesses, online retailers, bricks and clicks, or traditional “brick-and-mortar”. 50% of consumers will abort their purchase if they don’t see their preferred payment system available. Understanding the market and the customer, as well as offering as many payment options as you would in a “brick-and-mortar” location is the key.

Shipping is a key part of eCommerce business. It’s the point where a customer finally experiences the product in person, and it can also represent a major expense in online business, depending on the shipping strategy and shipping partners (integrations).

Using AI, brands can more intelligently and efficiently scan through petabytes of data to predict customer behavior and offer relevant and helpful recommendations to individual consumers. This level of intelligence is vital in delivering a personalized shopping experience for the consumer.

Forrester Research found that 43% of visitors to a site go immediately to a search boxes, and searchers are 2-3 times more likely to convert. That means we need to make it push-button simple for them to do a search, right away. Direct connection between Search function to online business conversion rate makes it a priority integration for digital retailers.

Personalization is the real-time customization of a customer’s buying journey. Nearly 40% of shoppers have left a store to buy from another site because they were overwhelmed with too many options and lack of personalization. Website personalization starts with data and based on data collected, alters a site based on who is viewing it. Common personalization includes dynamic content, messages, visuals, and offers for each individual shopper.

Technological advancements have had a huge impact on the eCommerce world, transforming the way consumers connect with brands and empowering them to shop more cost-effectively. Driven by the convenience of getting products delivered to your doorstep, eCommerce has now become an integral part of everyday life. Increase your digital business turnover by reducing chargeback overheads and resources lost to fraudulent buyers. Fraud Prevention integration done right will be a gatekeeper of your online store, empowering fraud managers to fight more efficiently and to protect legitimate customers.

Ensure business resilience with digital ecosystem monitoring, observability, and automated alerts and mitigation. Empowering organizations to predict, identify, and solve problems in real- time, these applications are helping us manage and demystifying data in this data age. Answer questions across the business, IT, DevOps, and security functions with world-class investigative capabilities, intuitive visualizations, and seamless collaboration.

An end-user license agreement (short EULA) specifies in detail the rights and restrictions which apply to the use of the SFCC Splunk Connector.
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How well do you really know your customers? Analytics integrations take you well beyond the basics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. Analytics integrations pool real-time site information for a comprehensive view into user acquisition, audience demographics, user behavior flow, and completed conversion goals.

The success of business depends on business operations. In his autobiography, “Iacocca,” business leader Lee Iacocca writes, “In the end, all business operations can be reduced to three words: people, product, and profits.” With the help of a few tools and technologies, it’s easier than ever to run business with efficiency.