Headless Commerce

Headless Commerce

AIOPSGROUP Excels End-User Experience and CRO with HEADLESS Commerce

Headless commerce is here to stay in the eCommerce space, empowering marketers to deliver extraordinary customer experiences. Here’s what you need to know about this eCommerce strategy.

About HEADLESS Commerce

Headless commerce is the separation of the backend of a digital store from the customer-facing storefront, giving businesses greater flexibility and scalability in the way they operate. Just as with a headless CMS, a headless eCommerce system works by passing requests between the presentation and application layers through web services or application programming interface (API) calls.

The Key Benefits

Amazon has built a headless commerce platform that allows for multi-billion-dollar sales through a growing range of increasingly sophisticated customer interfaces. Let’s review some of the key benefits of Headless:

  • Personalization: Consumers have come to expect a relevant shopping experience based on their personal preferences. The statistics show that more than 70% of consumers will refuse offers that are not based on their brand engagement. Even though customer needs change over time, they should still receive a consistent customer experience across all devices and channels.
  • Speed: Blazing fast end-user experience
  • Flexibility: Increased flexibility and control with decoupled frontend from backend
  • Reduced Costs: Future redesigns are executed much easier as they don’t depend on the backend
  • Omnichannel: A headless content management system will help propel your content anywhere and everywhere. For an eCommerce brand, that means delivering your products, product videos, or blog posts to any channel that has emerged — or will emerge.
  • Increase in CRO by 20%: Notable increase of the conversion rate, especially on mobile due to speed and SEO improvements
  • Straightforward Platform Upgrades: For any SFCC customers it will make the transition to SFRA much cheaper and smoother – as AIOPSGROUP transfers first all Frontend to Headless (using OCAPI) and subsequently AIOPSGROUP Headless team transfers backend to SFRA but in a staged approach rather than all in one
  • Agnostic Platform Transitions: For any Adobe Commerce or SFCC customers, it also gives the ability for easier migration to new platforms if needed.

The Example

The Recommendation

As eCommerce becomes transformed by IoT, including product sales through the smart home and connected car devices, the modular approach provides the scalability to innovate faster.

The headless commerce approach enables eCommerce owners to meet customer expectations and deliver an amazing shopping experience across multiple channels. So, go ahead and use the headless architecture for your e-commerce site, allowing faster integrations, flexibility, personalization, and site speed.


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