MCM Reduces Failed Orders by 30% with AIOPSGROUP™

MCM Worldwide is a leather luxury goods brand. MCM’s vision is to revolutionize luxury fashion accessories and travel goods by combining craftsmanship and value for today’s modern generation of Global Nomads.

Through innovation and timeless design, MCM combines iconic German-engineered functionality with traditional craftsmanship, offering a heritage of elegance. MCM established itself as a global luxury brand through European artisanship with a refined mastery of skills, handcrafting elegant products with flawless quality materials. A long-time favorite of royalty and celebrities, MCM boasts architect-designed boutiques in chic cities such as Berlin, Dusseldorf, London, New York, Athens, Beijing, Shanghai, and Seoul, and is sold by prestigious retailers all over the world. Currently, MCM operates 20+ online sites supported by the Salesforce Commerce Cloud platform.

MCM established itself as a global luxury brand through European artisanship with a refined mastery of skills, handcrafting elegant products with flawless quality materials. However, the online checkout luxury Global Nomads’ experience wasn’t measuring up to the high standards for online shopping of MCM brand. The company websites were recording a high number of failed orders.  MCM reached out to AIOPSGROUP™ to monitor and analyze the user journey patterns for intelligent implementation to enable improved experience and increase in conversion rate.

AIOPSGROUP™ AI for eCommerce Monitoring Solutions empowered MCM to rapidly extract, analyze, and visualize data across all Digital Commerce systems. We enabled visibility across all sales channels, in this case, to help MCM reach a reduction in failed orders objective. MCM reduced the number of failed orders by 30%. AIOPSGROUP™ continues to actively monitor MCM digital stores to assure continuity of MCM service, identifying outages and missing feeds before they become a problem.