MCM Encapsulates Search Driven Shopping Experience

MCM Worldwide is a leather luxury goods brand. MCM’s vision is to revolutionize luxury fashion accessories and travel goods by combining craftsmanship and value for today’s modern generation of Global Nomads.

Through innovation and timeless design, MCM combines iconic German-engineered functionality with traditional craftsmanship, offering a heritage of elegance. MCM established itself as a global luxury brand through European artisanship with a refined mastery of skills, handcrafting elegant products with flawless quality materials. A long-time favorite of royalty and celebrities, MCM boasts architect-designed boutiques in chic cities such as Berlin, Dusseldorf, London, New York, Athens, Beijing, Shanghai, and Seoul, and is sold by prestigious retailers all over the world. Currently, MCM operates 20+ online sites supported by the Salesforce Commerce Cloud platform.

Faced with the need to future-proof online Search experience and reflect the luxury of the brand through this digital channel, MCM engaged AIOPSGROUP™ to deliver the implementation of a brand-new digital Search experience, AI for Salesforce Commerce Cloud, Einstein.

AIOPSGROUP™ helped the MCM brand deliver Search Realized. Time to market was fast and the quality of the code superb. Collaboration with the design teams was fluid and overlapping time zones were used for ongoing continuity; when the designers were sleeping AIOPSGROUP™ was developing. And when the AIOPSGROUP™ team was resting, MCM designers were delivering UAT. MCM increased the intensity of engagement with their consumers through inspiring Search experience. The number of total orders from Search surged by 80%.