parcelLab is a leading third-party provider specializing in enhancing post-purchase experiences for eCommerce brands. Their solutions focus on order tracking, returns management, and streamlined checkout processes, enabling businesses to deliver exceptional customer experiences at every touchpoint.
parcelLab accessibility
Accessibility
Delivering exceptional accessibility at scale at parcelLab
parcelLab’s entire customer base now benefits accessible post-purchase experiences while achieving full WCAG 2.2 AA compliance.
About parcelLab
The brief
Although parcelLab already provided a polished customer journey, the organization aimed higher: ensuring every public-facing template fully met WCAG 2.2 AA accessibility standards ahead of the European Accessibility Act deadline. They tasked us with auditing parcelLab’s checkout, order tracking, order return, and post-purchase templates, rapidly addressing any accessibility gaps, and implementing a seamless solution that would automatically benefit all retailers on their platform without disrupting services.
“Accessibility is a top priority for parcelLab, and we wanted to go beyond just checking the compliance box. With AIOPSGROUP’s support, we achieved full WCAG 2.2 AA compliance across our templates—fast, efficiently, and without disruption to our services. The impact was immediate and visible for our clients.”
― Janik Lipke,
Director of Marketing, parcelLab
The solution
We began with a manual and automated accessibility assessment. We performed comprehensive accessibility evaluations, identifying a total of 101 issues in the initial audit. Leveraging our expertise, we provided clear, actionable guidance for addressing these issues, enabling parcelLab to implement all necessary accessibility improvements swiftly.
The results
All identified accessibility barriers were fully resolved within just two weeks. As a result, parcelLab’s templates became fully compliant with accessibility standards, significantly improving the user experience for all customers. This enhancement directly benefited all parcelLab clients, reinforcing parcelLab’s competitive advantage and commitment to inclusive customer experiences.
