PUMA’s Amplified Product Customization Scores Goals in the Hearts of Football Lovers

Puma is one of the world’s leading sports brands. In the course of more than 70 years, PUMA has made history as a creator of fast product designs for the fastest athletes on the planet: Puma enhances sports such as football, running, and training, golf, basketball, and motorsports with performance and sport-inspired lifestyle products. Headquartered in Herzogenaurach, Germany, PUMA’s more than 13,000 employees push sports and culture forward in more than 120 countries.

Puma’s Mission, Forever Faster, is more than being quick. It is Puma’s mantra. It is more than 70 years of fast products for fast athletes. Puma aims high, and when they score goals, Puma aims even higher. All to achieve one thing: to be the Fastest Sports Brand in the World. Currently, Puma operates 20+ online sites supported by the Salesforce Commerce Cloud and Magento Adobe platform.

Puma established itself as a global sports brand through a focus on designing, developing, selling, and marketing footwear, apparel, and accessories.  However, the online product personalization process of creating new products in this category was not measuring up to the Forever Fast standards.

The efficiency and productivity of Puma’s internal teams working on football apparel customization were compromised. This coupled with the timing of PUMA signing a long-term partnership with Real Madrid and France national team star Raphaël Varane provided a prime opportunity to shift the focus and effort on future-proofing product customization. Puma reached out to AIOPSGROUP™ to research, analyze and recommend the approach and solution to excel customer product customization experience as well as internal logistics and ROI for this product category.

AIOPSGROUP™ Consultancy team executed product and vendor selection on behalf of Puma, to couple the industry reach and knowledge with Puma’s brand. We enabled visibility and solution recommendation with the minimum time spent ROI for Puma stakeholders. AIOPSGROUP™ continues to actively consult on Puma digital projects to assure customer experience and internal operations ROI and quality excellence.