Rossignol excels customer experience with AIOPSGROUP, a valantic company Support

The #1 brand in skiing, Rossignol amplifies the vision of winter sports pleasure, joy and positivity with improved digital performance.

About Skis Rossignol SAS

Born in the French Alps in 1907, the ROSSIGNOL brand is intrinsically linked with the history of skiing and the mountain lifestyle. With over 110 years of technical innovation marked by competitive and commercial success, Rossignol is the benchmark in winter sports and an iconic global brand. Currently Rossignol operates 15+ online sites supported by Magento Adobe Commerce Cloud platform.

a collage showcasing Rossignol's range of skiing products and branding. The upper part of the collage includes two models dressed in Rossignol's ski apparel, standing beside each other. Below this, a laptop screen displays an online shop page for Rossignol ski boots. The lower section contains action shots of skiers on a snowy landscape, emphasizing the performance aspect of the gear. The right side of the image features a smartphone displaying the Rossignol mobile site, highlighting additional ski products. This collage effectively integrates lifestyle and product imagery to promote Rossignol’s ski gear across different platforms.

The brief

Rossignol rose to fame through generations of legendary champions and pioneers of the sport. Icon of the past, symbol of the present; Rossignol, inspired by its roots and exceptional historical heritage, builds the future every day. However, the online outdoors customer experience was not measuring up to the high standards of quality that Rossignol products offer today. The company website existed in an outdated version of Adobe Commerce, powered by Magento platform that did not offer Rossignol 24/7 website availability to its consumers. Rossignol reached out to AIOPSGROUP to fix and accelerate experience-driven commerce ecosystem and lead the complex process of realizing that vision.

“We are very excited to be partnered with AIOPSGROUP, a valantic company so we can deliver an online guest experience that matches the experience our outdoors customers have come to expect from Rossignol brand. We now have the flexibility and support to launch new, localized offerings and experiences in a timely manner so we can respond to what guests want and expect from us.”

― Lee Corkran,

Director of eCommerce Group Rossignol North America

The solution

AIOPSGROUP mapped out the needs of Rossignol online users and implemented multi-team approach with 24/7 Support, 24/7 Monitoring team and Adobe Commerce development team. The 24/7 alerting system in place identified a high number of site performance issues, critical ones being escalated in real time to AIOPSGROUP team of Adobe Commerce engineers available for immediate mitigation. Service Level Agreement was executed to measure the performance and improvements for Rossignol online shoppers.

a modern e-commerce experience featuring responsive design across multiple devices. Displayed are a desktop monitor, a laptop, a tablet, and a smartphone, each showing different stages of purchasing Rossignol ski mountaineering boots. The desktop displays a detailed product page, the laptop has a notification of the item being added to the cart, the tablet shows the shopping cart summary, and the smartphone highlights the product selection page. The clean, white background emphasizes the content on the screens, illustrating an efficient and seamless online shopping environment.

The results

AIOPSGROUP, a valantic company empowered the Rossignol brand to engage with it’s consumers more effectively. We enabled a 24/7 team with proactive monitoring and all three support levels to include Adobe Commerce engineers on-call, as well as a daily development team to ensure Rossignol digital vision implementation and realization. Service Level Agreement Guaranteed Times are consistently met with an average of 7.2 minutes response time and 1.7 hours mitigation time for all Rossignol critical issues.

Slavy Slavov

VP Delivery and Accessibility Consultant

Slavy Slavov brings over 25 years of experience in software and consulting, with a decade-long focus on accessibility innovation and investment. He has managed global teams across the USA, Europe, and Asia, focusing on optimizing engineering processes to integrate accessibility into core development and QA cycles. With a strong technology background, Slavy advises on WCAG compliance and assistive technologies while collaborating closely with design and engineering teams. He believes brands must be proactive, noting that “one day you ski; the next, you are in a wheelchair… life changes quietly”.

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