Strengthening ADA compliance and reducing legal risk for a global fashion brand

The organization we worked with is a globally recognized fashion house with a strong digital commerce presence across Europe and the United States. As a brand operating in highly regulated markets, it places a strong emphasis on delivering consistent, inclusive, and legally compliant digital experiences for all users.

With increasing enforcement of the Americans with Disabilities Act (ADA) in the US and the European Accessibility Act (EAA) in the EU, the brand prioritized strengthening its accessibility posture to reduce legal exposure and ensure long-term compliance across markets.

Like many global brands operating in the US, the fashion house faced growing accessibility-related regulatory pressure. Digital accessibility requirements under the ADA are actively enforced in the US, with brands increasingly exposed to claims, demand letters, and litigation tied to non-compliant digital experiences.

The fashion company engaged AIOPSGROUP, a valantic company, to:

• Identify and resolve remaining accessibility barriers across critical digital customer journeys.
• Reduce the risk of future ADA-related claims in the US market.
• Align its digital platforms with WCAG 2.2 AA as a defensible compliance baseline for both US and EU regulations.
• Establish a sustainable accessibility foundation supporting continued growth and market expansion.

Following the engagement, the fashion brand achieved a significantly stronger accessibility and compliance position across its digital platforms. Outcomes included:

• Resolution of high-risk accessibility issues affecting assistive technology users.
• Establishment of a WCAG 2.2 AA-aligned compliance baseline supporting ADA requirements.
• Reduced exposure to future ADA-related accessibility claims in the US.
• Improved audit readiness and defensibility for legal and compliance teams.
• Safer, more inclusive digital experiences for customers with disabilities.

By proactively addressing accessibility through a compliance and risk-driven lens, the brand strengthened its ability to operate confidently in the US market while reinforcing its commitment to inclusive digital experiences globally.