Accessible telecommunications

A blind man wearing sunglasses stands outdoors near a glass shelter, holding a white cane in one hand and speaking into a smartphone with the other. He appears to be using a voice assistant or navigation app in an urban environment.

Image description: A blind man wearing sunglasses stands outdoors near a glass shelter, holding a white cane in one hand and speaking into a smartphone with the other. He appears to be using a voice assistant or navigation app in an urban environment.

Accessible telecommunications

Reading Time: 6 minutes

Starting June 28, 2025, the European Accessibility Act (EAA) becomes enforceable across the EU – marking a turning point for digital inclusion. Telecom providers must now guarantee that all customer-facing digital services are accessible to people with disabilities.

This legal requirement is a decisive moment for telecom companies to align compliance with user experience – and secure their place in a more inclusive digital economy.

Who’s affected?

The EAA applies to any telecommunications provider offering digital services used to manage, purchase, or interact with products or support. Covered services include:

  • Mobile apps and customer portals
  • Online contract signing and billing systems
  • Digital product catalogs and plan comparison tools
  • Self-service terminals and kiosks
  • Customer support channels (live chat, bots, email)

From selecting a data plan to signing a contract, the full customer journey must be accessible to everyone.

Common accessibility barriers in telecom

Telecom platforms are built on complex user journeys: plan comparisons, contract flows, service management tools, and layered support options. Without accessibility embedded from the start, these systems introduce significant barriers:

  • Screen reader incompatibility
    Many mobile apps and online portals lack semantic markup, structured headings, and ARIA labels – making them unreadable for users relying on screen readers.
  • Unlabeled fields and buttons
    During onboarding or contract signing, form fields and interactive elements often miss descriptive labels. This leaves assistive technology users guessing how to proceed – or unable to proceed at all.
  • Inaccessible PDF billing documents
    Customers regularly receive invoices and policy documents in PDF formats that lack tagging, logical reading order, or text alternatives – rendering them unreadable by screen readers.
  • Missing captions or transcripts in videos
    Plan tutorials, promotional clips, or support videos often lack closed captions or text-based summaries, excluding deaf or hard-of-hearing users from essential information.
  • Poor contrast and non-scalable text
    Many plan comparison pages and portals rely on dense layouts and light-grey text. Without proper contrast ratios or text reflow support, users with low vision struggle to read content or zoom in.
  • Inaccessible support interfaces
    Live chats and AI bots are often not keyboard-navigable and lack screen reader compatibility – blocking users who cannot use a mouse or rely on alternative input devices.

Each of these issues frustrates users and while constituting legal violations under the EAA.

What the law requires

To meet EAA compliance, telecom platforms must align with WCAG AA standards. This includes:

  • Logical navigation
    Digital services should follow a clear structure, allowing users to orient themselves, skip repeated elements, and complete tasks without confusion.
  • Assistive technology compatibility
    All components – menus, buttons, interactive forms – must work seamlessly with screen readers, magnifiers, and voice commands.
  • Keyboard accessibility
    Every action a user can take with a mouse should be possible using only a keyboard. This includes opening menus, selecting plans, completing contracts, and initiating support requests.
  • Readable content
    Interfaces must support zoom without layout breakage, ensure adequate color contrast, and avoid low-contrast design choices that impair readability.
  • Accessible communication formats
    Contracts, invoices, plan details, and correspondence must be available in screen-reader friendly formats and/or alternative text formats.

Telecom companies must also account for continuous accessibility as services are updated – particularly in fast-moving digital environments.

What non-compliance looks like

Non-compliance isn’t just a result of ignoring accessibility. It also stems from unintentional neglect:

  • A billing system upgrade introduces inaccessible dropdowns.
  • A mobile app update adds touch gestures without keyboard alternatives.
  • A customer portal redesign forgets to test screen reader behavior.

Even a single broken component in a contract flow or support tool can render a service unusable for a customer with a disability – and legally non-compliant under the EAA.

Why inaction is risky

Telecoms operate in a highly competitive, regulated environment. Failing to meet accessibility requirements can trigger:

  • Customer agitation from users who face digital barriers
  • Formal complaints filed with national authorities
  • Fines and reputational damage as enforcement begins

Conversely, telecom providers who act now can turn accessibility into a differentiator – reaching new customer segments, improving UX, and reinforcing their brand’s commitment to inclusive service.

Read more about the accessibility services that we offer.

EAA has been effective since June 28, 2025.

Author:

Ivan Gladkov

Accessibility, Marketing Specialist

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